Harkess-Ord worked closely with Wyeth to provide a comprehensive turnkey package of services, including engineering design, site survey and analysis, local council permitting, document control and signage installation to over 300 locations worldwide.  The result was a rapid, consistent application of the new brand.

  • Wyeth Signage Guidelines

In 2009, Pfizer pharmaceuticals completed a US$86B purchase of Wyeth, resulting in a complete brand change across their global network. Harkess-Ord was retained to re-brand all locations in Asia Pacific and EMEA under the Pfizer name. Through our sophisticated on-line database management system we were able to utilize previous Wyeth data to efficiently facilitate and program manage the complete global implementation.

Benefits Included:

  • Extensive guideline manual development allowing consistent application to a wide variety of architectural styles
  • Wyeth site information captured in a cloud-based database for simple access and retrieval