NielsenConsistent Brand For A Global Footprint

Nielsen

The Nielsen Company, the world's leading global marketing research firm, turned to Harkess-Ord to rollout the new Nielsen identity across its global footprint.

Internal logo Nielsen 01
External branding Nielsen 02 N
Signage Directional Nielsen

In collaboration with their facilities team and their brand agency, we surveyed all sites, designed and engineered a brand-led signage and wayfinding system and implemented it to their 180 sites around the world. We continue to partner with Nielsen to deliver programs on an ongoing basis.

  • Lobby ID Nielsen 03
  • Lobby ID Nielsen 01
  • Skyline Nielsen
  • Lobby ID Nielsen 02 N

Benefits

  • Design and development of a new signage system over 180 sites
  • Program cost savings resulting from supply chain solutions and economies of scale
  • Thorough project management and quality control of global rollout (manufacturing, logistics and installation)

Related case studies