ASDA Value Engineering

The ASDA lollipop sign was used in huge numbers and made using traditional signage manufacturing. It was expensive to make and ship, hard to install and suffered from fast degradation on site...so we targeted it for a full value engineering overhaul. Our engineering team cleverly targeted toy molding technology as the ideal alternative to traditional fabrication and we quickly developed a one-piece hollow unit in self colored polypropolene that solved all of the briefs parameters.