Nationwide Brand Implementation

When Harkess-Ord was selected to manage the rebrand of Shell's New Zealand network of 220 service stations and 90 truck-stops in seven months, the project was recognized as the largest project of its kind in the country for over a decade.

Commencing with a 10-site pilot program to test the new design for both interior and exterior application, Harkess-Ord worked with Cato Partners, Z Energy's design agency, to develop the concepts into real 3D site application. Our engineering team explored a wide range of materials and technologies in the New Zealand marketplace which could meet the demands of the program. We identified several alternative manufacturing processes that would offer huge potential cost savings to Z Energy.

As a result, products were designed in a modular format and sourced from a broad range of mainstream engineering industry supply chains, from aquarium and canoe manufacturers to modular steel building suppliers - all delivering significant cost savings.

At an average pace of converting 12 sites per week, Harkess-Ord sourced, trained and managed a wide range of contractors, from the fit-out, signage and building industry to ensure the new Z Energy brand was delivered on time and under budget.

Z Energy“The largest brand implementation program seen in New Zealand for over a decade”

Nationwide Brand Implementation

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