Keysight
Technologies is
formed

Keysight Technologies was created when Agilent Technologies spun off its Electronic Test and Measurement business as a separate entity. The new visual identity for Keysight was developed by the team at brand consultancy Landor Associates. Harkess-Ord then undertook the global signage rebrand implementation program immediately following the brand identity work by Landor.

  • Keysight Monument Sign
  • Keysight Monument Sign Close Up

Typical of our global programs, the work began by surveying 93 locations in 28 countries to analyze site requirements, create consistent site-by-site recommendations and define an effective procurement strategy. We then created a consolidated sign family based on Landor’s initial signage designs. With a unique look and feel to this new brand, we sourced materials, developed specifications and presented prototypes to Keysight’s brand team to ensure the translation between two dimensions and three dimensions maintained the integrity and visual ambition of the brand.

We managed the global rollout process for high priority locations, controlling all aspects of permit approval, manufacturing, installation and quality. We ensured all signage elements were manufactured and installed to the standards and engineering drawings established during the prototype phase.
 

Benefits Included

  • High quality, 100% consistency for 93 locations in 28 countries
  • Consultation on an ongoing site-by-site basis with offices outside of the initial rollout program to ensure brand compliance