Working
With Interbrand

Harkess-Ord worked with Interbrand to develop and implement Olympic and 'pop' themed campaigns at the new extension to Broadcasting House London. The campaign presented iconic Olympic personalities and was a prelude to the BBC’s role as the UK’s “Olympic Broadcasters”.

  • Environmental Branding BBC
  • BBC Environmental Graphics
  • BBC Environmental Graphics
  • BBC Environmental Graphics

The final scheme transformed 800m² of the buildings reception areas, cafe, newsroom viewing galleries and corridors into a coherent and engaging branded journey. The products are flexible allowing them to be updated as the BBC’s programming, personalities and campaigns change.

Benefits Included

  • Installed in time for cross promotion with the London 2012 Olympic Games.
  • System developed for simple and flexible campaign swap out.
  • Materials, prints, embellishments and laminates explored for impactful visuals effect.