TelstraComplete Digital Brand Experience

Telstra

Before Telstra unveiled its new brand positioning which was to see its blue and orange logo replaced by multiple colors and their "Welcome to life in full color" catchphrase, they looked to Harkess-Ord to integrate it into their premier technology showcase facility, the Telstra Experience Center.

Provided with an 8-week lead time between project briefing and the brand launch, we were responsible for all site rebrand aspects including survey, product design, manufacture and installation.

Digital Exhibition Telstra 1
Brand Implementation Telstra 1
Brand Implementation Telstra 2
Wayfinding Telstra 1
Brand Implementation Telstra 3

The system included 'T' logos whose color changed in time with environmental mood lighting, matched to each color in the new palette. A zoning principle was also developed that segmented the space into facility functions, each being colored with lighting, wall treatments, signage blades and inspirational taglines.

  • Brand Implementation Telstra 4
  • Brand Implementation Telstra 5
  • Brand Implementation Telstra 6
  • Brand Implementation Telstra 7

Benefits

  • Product design and development turnaround to meet tight 8 week project timeline
  • Integrated environmental solution incorporating digital technology, RGB color changing signage and supergraphics
  • Impact branding in time for national brand launch

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