Global Brand
Implementation

Harkess-Ord worked with Smith & Nephew to develop their new identity, created by Wolff Olins, into a full turnkey branding solution to be rolled out across 110 sites around the world.

Smith&Nephew Project Impact Statement
  • Smith&Nephew Sky Sign
  • Smith&Nephew Exterior Brand Application
  • Smith&Nephew Exhibition Brand Application
  • Smith&Nephew Interior Brand Application

We identified some unique material combinations, which reflected the new Smith & Nephew brand values, and these were developed to create the transparent lens theme envisaged by the design agency.  These materials were used to create a modular brand element family, the components of which could be applied to any site profile within the diverse range of architectural styles found within Smith & Nephew’s global network of facilities.

Harkess-Ord became 3D brand guardians with responsibility for the development of all aspects of the built environment including:

- Office refurbishments of London HQ
- Full refurbishment of corporate business centre & directors suite
- Development of exhibition and events environments
- Brand experiences at leading research and production facilities at York, Hull & Memphis

  • Smith&Nephew Render of Exhibition Stand
  • Smith&Nephew Render of Exhibition Stand
  • Smith&Nephew Brand Launch Exhibition Stand
  • Smith&Nephew Brand Launch Exhibition Stand
  • Smith&Nephew Model of Exhibition Stand
  • Smith&Nephew Render of Signage
  • Smith&Nephew Render of Brand Application
  • Smith&Nephew Render of Brand Application
  • Smith&Nephew Render of Brand Application

Benefits Included

  • Unique ‘Lens’ signage system consistently applied from the smallest to the largest elements.
  • Signage complemented by complete environmental branding system extending the brand application to office graphics, lighting, paint, wall papers, furniture and fit out.
  • Consistently and cost effectively applied to 110 locations globally.

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