NAB900 Branches, 2000 ATM’s... Just The Beginning

Nationwide Brand Implementation

National Australia Bank appointed Harkess-Ord to design, develop and manage all aspects of the brand roll-out for their new corporate identity to over 900 retail branches and corporate offices, plus the rebranding of over 2,000 ATMs.

We conducted a detailed supplier selection and procurement phase, producing master sample sets and a comprehensive guideline package. Harkess-Ord was tasked with full project management, covering all stages of brand compliance and quality control during manufacturing, site works and final implementation. All 900 sites and 2,000 ATMs were delivered on-brand within 18 months, ahead of the targeted timeline and under budget. The program savings went towards additional brand related projects such as a skyline sign program.

Alongside the brand ATM program, National Australia Bank partnered with Coles Express to place 350 standalone and through-the-wall ATMs into their Shell convenience stores. We were commissioned to design, manufactor and implement a branded cladding solution, including housing for essential telecommunications and security equipment.

Benefits

  • Overall program cost savings of 10% through close management and administration of supplier contracts
  • Modular, value engineered signage, designed using self-cleaning materials
  • Energy efficient lighting technology that yielded substantial energy savings (three year ROI) and reduced greenhouse emissions