MastercardGlobal Brand Guardianship

Mastercard

Harkess-Ord has been working with Mastercard since their rebrand in 2006 to develop signage and wayfinding across their corporate network of more than 75 offices in 30 countries.

We have been retained to lead the creation of employee and visitor-facing brand experience systems as part of the refurbishment of the organization's global offices and regional headquarters.

Mastercard prototype 01
Mastercard prototype 02
Mastercard prototype 03
Mastercard prototype 04
Mastercard reception logo ID
Mastercard boulevard sign 02
Mastercard Sydney reception
Mastercard wayfinding

Harkess-Ord has been working with Mastercard since their rebrand in 2006 to develop signage and wayfinding across their corporate network of more than 75 offices in 30 countries. We have been retained to lead the creation of employee and visitor-facing brand experience systems as part of the refurbishment of the organization's global offices and regional headquarters.

  • Mastercard dubai skyline
  • Mastercard entrance sign
  • Mastercard logo ID
  • Mastercard boulevard sign 01

In addition, we produced a complete set of guidelines to steer all future brand implementation activities, which include signage, wayfinding and workplace branding elements.

We are now Mastercard Worldwide's lead for signage and environmental branding, ensuring a cohesive and globally-aligned brand.

Benefits

  • Centrally controlled brand management program
  • Consistent global brand application
  • One touch point for all brand solutions
  • Improved time and cost efficiencies

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