Environmental Branding Strategy for Unilever

March 01, 2015
by Paul Sparks

Multinational consumer goods producer Unilever launched an internal training initiative to improve the efficiency of their production lines. To provide support in communicating this initiative to the factory and training staff, Harkess-Ord established a system for branding each facility including core messaging, furniture, environmental graphics and support merchandise and IT for the training seminars. The Ben & Jerry's ice-cream at the meetings was pretty good too.