Brand Refresh & Maintenance

Solving your site-level brand challenges and boosting performance

Whether you’re strengthening an existing brand or introducing a new one, Harkess-Ord’s brand refresh and maintenance services maximize site brand performance, driving engagement, lowering costs, and improving sustainability.

Cost savingsUp to 30% through value engineering
Track record200,000+ projects globally
ForBrand, Facilities & Procurement teams

The Problem

What does your brand need to work harder at site level? Perhaps you want to breathe new life into your brand and improve staff engagement, learn how technology can change your brand’s perception, reduce maintenance and lifecycle costs, or bring new sites online with a dedicated brand package. These are the five most common challenges we resolve for our clients:

1 Inconsistent brand experiences across your site network
2 Limited local resources holding back your brand at site level
3 Tired brand applications that need an engagement lift or rejuvenation
4 Inappropriate supply chains leading to poor quality or expensive brand updates
5 Increasing pressure to improve environmental performance and compliance

Our Services

From audits to full-site rebrands

Our integrated set of brand refresh and maintenance services help you refine, refresh, and reimagine your brand at every touchpoint.

01

Brand Performance Report

A thorough audit of your sites and customer/employee touchpoints to assess how consistently and effectively your current brand is being applied. We identify gaps, inconsistencies, and opportunities to strengthen brand presence across your entire network.

Audit
02

Brand Enhancement Roadmap

A strategic roadmap developed from the performance report, using research insight to prioritize actions that transform the brand experience, achieving higher engagement and lower total costs across your portfolio.

Strategy
03

Brand Innovation Workshops

Collaborative workshops that explore emerging technologies with your team to uncover new ways to evolve your brand, reduce integration costs, and boost staff and client engagement through innovative materials, digital signage, and sustainable solutions.

Innovation
04

Guideline Review & Refresh

We analyze your brand guidelines against real-world site and production needs to identify gaps, clarify 3D applications, uncover enhancement opportunities, and highlight potential cost savings. The result is guidelines that actually work in the built environment.

Design
05

Single Site Rebrand Package

For individual sites or large-scale locations, we provide full site surveys, develop complete signage schemes, then cost, produce, and deliver a high-quality signage package, all independently managed from start to finish.

Delivery
06

Low-Cost Signage & Branding

Our engineering team creates Tier 2 signage and branding solutions that maintain the same visual impact while radically reducing production and installation costs, ideal for secondary locations or budget-conscious programs.

Cost Reduction
07

Value Engineering Analysis

A comprehensive review of your branded elements and signage, from design and materials to supply chain and manufacturing, identifying efficiencies and actionable improvements that can reduce costs by up to 30%.

Up to 30% Savings
08

Environmental Compliance

We help Facilities teams cut waste, select environmentally sustainable brand maintenance supply chains, and strengthen environmental compliance commitments, embedding ESG goals into every aspect of your brand’s physical presence.

ESG & Sustainability
30%
Typical cost reduction through value engineering
140
Countries with completed brand implementations
30+
Years of global brand implementation expertise

Frequently Asked Questions

Brand refresh and maintenance: what to expect

A brand performance report is a comprehensive audit of how your brand is being applied across your physical locations. We assess signage, environmental graphics, wayfinding, workplace branding, and customer touchpoints for consistency, quality, and compliance with your brand guidelines. The report identifies gaps and provides prioritized recommendations for improvement.

Value engineering analyzes every aspect of your branded elements, including materials, manufacturing processes, supply chain, and installation methods, to find efficiencies without compromising visual quality. This can include specifying alternative materials that look identical but cost less to produce, rationalising sign types across your network to increase manufacturing volume, or re-engineering fixings to reduce installation time. Clients typically achieve savings of up to 30%.

Both. Our Single Site Rebrand Package is specifically designed for organizations that need to brand or rebrand an individual location, whether it’s a new office, a flagship site, or a facility being brought up to current brand standards. We manage the entire process from survey to installation.

Tier 2 signage refers to cost-optimized brand signage that delivers the same visual impact as premium Tier 1 solutions but at significantly lower production and installation costs. This is achieved through alternative materials, simplified construction, and efficient manufacturing processes. Tier 2 solutions are ideal for secondary locations, back-of-house areas, or organizations working within tight budgets.

We help Facilities teams embed sustainability into their brand maintenance programs. This includes auditing current materials and supply chains for environmental impact, specifying recyclable and sustainable alternatives, reducing waste during sign replacement and decommissioning, and helping organizations report on the environmental performance of their brand assets in line with ESG commitments.

Our workshops are collaborative sessions with your brand, facilities, and communications teams. We explore emerging technologies, including digital signage, sustainable materials, interactive displays, and new manufacturing techniques, to identify opportunities that can evolve your brand experience, reduce costs, and improve engagement. Each workshop produces a prioritized list of actionable recommendations.

Let’s solve your brand challenges together

We offer a complimentary introduction call to explore your network’s brand challenges. This conversation will:

  • Clarify your key site-level brand challenges
  • Identify quick wins and priority opportunities
  • Outline how Harkess-Ord can support your brand, facilities, and communications teams
Contact Us
London
+44 (0)20 7459 3300
New York
+1 (212) 704 9989
Melbourne
+61 (0)3 8346 8888