Working
With Interbrand

Harkess-Ord worked with Interbrand to develop and implement Olympic and 'pop' themed campaigns at the new extension to Broadcasting House London. The campaign presented iconic Olympic personalities and was a prelude to the BBC’s role as the UK’s “Olympic Broadcasters”.

The final scheme transformed 800m² of the building’s reception areas, cafe, newsroom viewing galleries and corridors into a coherent and engaging branded journey. The products are flexible allowing them to be updated as the BBC’s programming, personalities and campaigns change.

Benefits Included:

Installed in time for cross promotion with the London 2012 Olympic Games
System developed for simple and flexible campaign swap out
Materials, prints, embellishments and laminates explored for impactful visuals effect