Background

As a long-term partner with Reuters, Harkess-Ord has successfully worked on their last 3 brand revisions across more than 196 European sites. Following the merger with Thomson in 2008, we were again approached to take the new brand forward.

Working directly with the Thomson Reuters brand team and Interbrand NY, we initially undertook an aggressive 3 month fast track signage program, running in parallel with an extensive multi-site survey schedule, successfully introducing the new brand at 10 key sites. Harkess-Ord Europe managed the main rebrand program over the following 12 months, which included all design, engineering, procurement and supply chain management.

Technical Innovation driving out cost!

Thomson Reuters challenged Harkess-Ord to significantly reduce their signage costs globally. Re-evaluating costly prototypes and traditional production techniques, our engineers identified a high quality PVC foam based material that reduced signage hardware costs by 35% and enabled efficient shipping for even large items through exceptional weight reduction.

Providing a seamless brand experience

A key part of the new brand launch was to provide a consistent and creative interior brand experience across the EMEA network of sites. Harkess-Ord developed an interiors package that allowed our spatial designers to create unique, high impact Thomson Reuters branded environments suitable for any architectural scenario in the network.

All environmental design packages were created using our online survey and database system allowing for live site feedback and rigid control of all external installation teams.