Kodak - signalling the success of a turnaround

Kodak appointed Harkess-Ord to develop the concluding, and highly visible, step of its rebranding program: a new signage and wayfinding systems for its global network of over 300 manufacturing, R&D, sales and corporate sites. Following site surveys, Harkess-Ord researched and defined on-brand materials, shapes and functions; designed a complete, new sign family fully in line with Kodak's brand attributes; and engineered and prototyped the new sign products. The deliverables included comprehensive signage implementation and procurement guidelines, made available to all sites via Kodak’s intranet brand centre.