Innovene is an olefins, derivatives and refining group. A truly global company, Innovene employs more than 8,000 people in Asia, Europe and North America.

Following the spin off of Innovene from BP, Harkess-Ord was brought on board to collaborate with Landor Associates on creating a branding strategy to be applied rapidly across print and digital media and the global real estate portfolio. Through extensive research, engineering, and prototyping we were able transform the complex, multi-tone corporate logo into a three-dimensional branding solution, maintaining the high design quality standard set by the client. We designed the entire new sign family and developed all technical specifications, positioning principles, application guidelines and contributed to the development of an online brand centre. As global program manager, responsible for procurement, manufacturing, logistics and installation, we rolled out the new identity to 30 offices, manufacturing sites, refineries and distribution centres.