BP is of one of the world's largest energy companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.

Harkess-Ord was selected to establish the strategy, program and implementation of the rebranding of corporate offices, refineries and industrial sites throughout the world – a total of 1200 sites in over 100 countries. In close collaboration with Landor Associates, our responsibilities included overall project management, design and engineering of the sign family, procurement, site documentation and manufacturing and installation management. Our extensive, globally available signage design and application guidelines are instrumental to continuously manage BP’s tangible brand assets. Additionally, we consulted the client on developing a dedicated brand asset website and are running a 24-hour brand implementation helpdesk.