Brand guidance for a pilot

National Australia Bank, Australia’s leading financial institution, incorporates retail and business banking, wealth management, Australian corporate banking services, transactional solutions, custody services and Asia.

Following a brand refresh, NAB, also known as National Australia Bank, has appointed Harkess-Ord to manage an initial roll out of its new identity to selected key offices and branches (including ATM and self-banking areas), analyse the success of this pilot programme and make recommendations for a planned two-staged instalment of the new brand to its network of 600 corporate offices and branches throughout the continent. As part of the pilot, Harkess-Ord designed and installed the country’s largest outdoor super-graphic, stretching along the entire façade of NAB’s docklands building.