Kodak - signalling the success of a turnaround

Kodak appointed Harkess-Ord to develop the concluding, and highly visible, step of its rebranding program: a new signage and wayfinding systems for its global network of over 300 manufacturing, R&D, sales and corporate sites. Following site surveys, Harkess-Ord researched and defined on-brand materials, shapes and functions; designed a complete, new sign family fully in line with Kodak's brand attributes; and engineered and prototype the new sign products. The deliverables included comprehensive signage implementation and procurement guidelines, made available to all sites via Kodak’s intranet brand centre. As we are moving into the implementation phase, our offices in New York, London and Melbourne are currently working with Kodak’s sites on individual site re-branding projects.