Background
AkzoNobel appointed Harkess-Ord early in 2008 to rollout their new brand identity on a global basis, across approximately 700 sites in just 14 months. Using our proven product delivery platform and survey database management systems, we began a dual track survey and design development schedule in April 2007. Working closely with AkzoNobel’s design team and Pentagram London, we quickly formed an initial fast-track signage system to be installed 6 months in advance of the main programme and began a full survey schedule to establish the live site requirements.

Design Development
Dedicated product development was undertaken to enhance the 3D language of the logo using a wide range of moulding techniques and this was combined to use the latest AkzoNobel paint technology to create a signage system that establishes both the brand personality and latest product specifications.

Going Forward
We have now completed the rollout of the Landmark sites in the US and expect to finalise all others before the end of the year. We are now optimising the product range for worldwide production and undertaking a detailed procurement exercise to establish the optimum production platform.