Bringing Interbrand’s BBC vision to life

June 01, 2012
by Chris Pretorius

Harkess-Ord is pleased to announce that we have just completed the full installation of Interbrand’s vision for the new BBC master brand expression, at the BBC’s Broadcasting House.

The final scheme has transformed 800m² of the buildings reception areas, cafe, newsroom viewing galleries and corridors into a coherent and engaging branded journey. The products are flexible allowing them to be updated as the BBC’s programming, personalities and campaigns change.