Putting the pieces together for ITG

January 23, 2013
by Conrad Floyd

Working closely with ITG’s marketing department and design agencies, Harkess-Ord developed a custom sign family to celebrate 25 years of development in their market trading and investing strategies.

With offices located around the world in cities such as London, New York, Toronto and Hong Kong, the need for a brand implementation partner became evident and ITG chose Harkess-Ord to assist in product engineering, production and implementation. With the rebrand deadline fast approaching, Harkess-Ord designed, fabricated and shipped temporary signage for 16 ITG offices in three weeks.

Through the use of a strong yet simple staggered logo design and a puzzle like word field coded messaging system, the new brand reflects ITG’s cutting-edge technology and unique market perspectives.

Following the completion of surveys at offices around the globe, an implementation plan was put in place for the ITG office rebranding roll-out. For ITG’s flagship offices in New York, London and Toronto, a custom feature wall was designed and engineered, which cycles through four hidden word field messages by illuminating those messages in a rolling programmable lighting scheme. The feature wall was completed in time for the opening of ITG’s new offices near Wall Street in New York.