28/02/2011
Innovation drives down cost of Thomson Reuters global rebrand
Harkess-Ord is now in the final stages of the global Thomson Reuters brand roll-out, having recently installed the iconic main identity sign at the company’s European headquarters at Canary Wharf, London.
As a long standing re-branding partner of Reuters, Harkess-Ord was appointed following the merger with Thomson in 2008 which created the world's leading source of intelligent information for businesses and professionals. Briefed to take the new Thomson Reuters brand forward, Harkess-Ord has worked on all aspects of implementing the new identity, from high profile signage at the company’s global headquarters in Time Square, New York to interior brand environments across their international offices.
Working closely with the Thomson Reuters brand team and with their Design Agency, Harkess-Ord’s engineering team developed a series of products and new signage scheme using a radical application of materials. These innovations resulted in reducing product cost by 35% over typical production techniques, while our global sourcing capability has ensured that these cost savings can be achieved across the entire Thomson Reuters network.
To date, Harkess-Ord has re-branded 135 Thomson Reuters sites in 70 countries.