Aretsky’s Patroon Townhouse refresh in Midtown, New York

February 20, 2014
by Evelyn Lai

Aretsky’s Patroon Townhouse recently rebranded their New York restaurant to better represent their expansive event space offerings. The new branding projects an open and friendly atmosphere at street level.

Harkess-Ord worked with Aretsky’s Patroon to develop external signage and lighting to best reflect their new brand strategy. By including “Townhouse” in the signage above the door, centering the door number on a newly painted red door and using the Aretsky’s Patroon Townhouse icon on a new projection sign, this new look creates a familiar, comfortable feel, while increasing the restaurant’s sidewalk visibility. Harkess-Ord updated their external lighting with an LED wall wash to give their facade a warm and inviting glow.

The new Aretsky’s brand identity helps make this restaurant stand out as a premier New York culinary event planning destination.