“Bold and Engaging”, Harkess-Ord supporting Southwest Airlines rebrand

December 01, 2014
by Evelyn Lai

Labelled "bold and engaging" and "modern and updated" by Forbes, the new Southwest Airlines branding and airplane livery took flight in late 2014. Designed by Lippincott, and supported by Harkess-Ord to help visualize and translate the three dimensional form of the resurrected tricolor heart. Taking design direction from Lippincott, Harkess-Ord's design team developed the heart into a producible replicable shape for use on airplane bulkheads and check-in desks.