Leading French luxury fashion brand Dior, initiated a process of re-furbishing their cosmetic counters at department stores throughout Europe including introducing a new luxury flagship counter at London’s Selfridges. It was critical the brand maintained total privacy during the fit-out process while visually compensating customers for inconvenience by engagingly eluding to the style, quality and technological elements of the new counter taking shape behind closed doors.

Harkess-Ord were approached to use their deep understanding of brand, their materials and technology expertise and ability to successfully deliver projects within the most challenging environments to help Dior to rapidly develop and deliver a hoarding system for their refurbishment programme. The system not only shut out all noise from the inside but utilised innovative LED lighting features to deliver a floorless, technological, low energy and cost effective edge to the presentation of the brand. The system was fully developed and delivered within 4 weeks.