Achieving global consistency is one of the key drivers of brand impact, experience and value. But we also recognise that local and regional brand needs often require individual solutions.
Delivering this requires global and regional resources with tight, centralised project management throughout the production and roll out stage. The process involves highly detailed and structured processes and procedures which ensure that through every stage of implementation the right specifications, manufacturers, logistics providers and installers are selected , quality controlled and managed to ensure consistent brand implementation at global and local levels.