Translating a two-dimensional brand strategy into a three-dimensional, tangible concept and applying the brand consistently to the built environment is a highly complex challenge.

This is not just about following a brand guideline over fonts, colours and layouts, it is about designing and engineering the physical brand and ensuring compliance in often vastly differing environments, from corporate offices to industrial plants, research labs to refineries and retail branches to quarries. Each site has its unique set of challenges, requirements and implementation scenarios.

Understanding and managing these to ensure the brand is applied in line with set guidelines is a universal challenge for brand teams. Harkess-Ord’s established methodology and proprietary Brand Implementation Management System (BIMS), an advanced web-based data management platform, streamlines these complex workflows, shifts control over global roll outs and local implementations to the brand centre, and ensures consistent and compliant brand implementation worldwide.